Project Details
As part of this project, an aesthetically pleasing, spacious, and functional tent system was designed to reflect BMW's brand values. The Solution series structure, measuring 30x40x6 meters, offers a spacious and bright interior with a 6-meter ceiling height, making the event experience comfortable. Graphic applications ensure brand integrity throughout the interior and exterior spaces, creating an impressive atmosphere for visitors.
A tent system that strongly reflects the brand's identity, is aesthetically striking, and yet functional, needed to be completed quickly. The modular system offered by the Solution series, with its high ceiling structure and custom design options, responded to this need. Graphic design applications were integrated into the project, creating an event space that is both functional and brand-focused.
Completed in six weeks, the project offered high comfort, a strong reflection of the corporate identity, and flexible use for BMW's event organizations. The tent transcended traditional temporary spaces and became a permanent architectural solution.
Technical Information and Statistics
Project Area
1200 m²
Installation Time
6 Weeks
Used System
Solution Series Tent System
Structure Length
40 meters
The structure's roof system was designed with a specially developed Thermo-Roof system to balance thermal insulation.
The interior height of 6 meters provided a spacious interior.
Special Alea graphic applications were used.
BMW officials stated that the structure's spacious interior, unique graphic details, and high quality ensured it met the event needs at the highest level and perfectly reflected the corporate identity on site.